Spec 1 — C-v2: denser collapsed row

Same C-style row + expand, with A's column density inline. Two variants — pick how many columns.

Campaign: WS-01 / Production cohort Template Group: warm-cta-may (4 templates) Category: SALES Drip: 45-90s Window: 09:00–18:00 (tz-aware) Started: 09:14 EDT
C-v2a · 7 columns Recommended
#, body, sent, delivered (% + count), reply%, opt-out%, fail%. Each metric cell stacks % on top + raw count below. Sortable column headers above the rows. Failed % shown as a single column instead of two (delivered + failed are complementary).
Template performance 4 templates · 8,142 sent
# Body Sent Delivered Reply Failed Opt-out
#3 Hey {{first_name}} — quick favor, can I send you a 60-sec clip on… 2,041
25%
 92.8%
1,894
 1.5%
31
 7.2%
147
 3.3%
68
 ▶
Hey {{first_name}} — quick favor, can I send you a 60-sec clip on what I'm putting together for production crews this week? No pitch, just looking for honest reactions.
#1 {{first_name}}, this is Jess from RodeoLeads — saw you grabbed our free… 2,038
25%
 97.1%
1,978
 2.6%
52
 2.9%
60
 1.4%
29
 ▶
#4 Quick one — got a sec to check out the Q2 sales playbook drop… 2,033
25%
 94.6%
1,924
 1.1%
22
 5.4%
109
 1.0%
21
 ▶
#2 Hi {{first_name}} — wanted to share something I think you'd dig… 2,030
25%
 96.8%
1,965
 2.4%
47
 3.2%
65
 0.5%
11
 ▶

Pros

  • 5 perf metrics visible without expanding — beats vanilla C
  • Each cell shows % + raw count → no second-class data
  • Column headers still sortable like A
  • Body fully readable on expand + actions still live in detail
  • Color-coding signals good/warn/bad at-a-glance

Cons

  • Two-line cells make collapsed row ~52px high (vs ~36px in vanilla C)
  • Failed % is the rate but raw count more actionable for ops debugging
C-v2b · 8 columns (full A parity)
Adds a dedicated Failed column with raw count next to Delivered, so the ops/debug story (e.g. carrier rejections) is one click less. Tighter cells.
Template performance 4 templates · 8,142 sent
# Body Sent Delivered Failed Reply Fail % Opt-out
#3 Hey {{first_name}} — quick favor, can I send you a 60-sec clip… 2,041
25%
 1,894
92.8%
 147
7.2%
 31
1.5%
 7.2%
—
 68
3.3%
 ▶
#1 {{first_name}}, this is Jess from RodeoLeads — saw you grabbed our free… 2,038
25%
 1,978
97.1%
 60
2.9%
 52
2.6%
 2.9%
—
 29
1.4%
 ▶

Pros

  • Full A parity — failed count + % both surfaced
  • Ops can debug carrier rejection patterns without expanding

Cons

  • Failed appears twice (count cell + % cell) — redundancy
  • 8 cols + body cuts body cell to ~280px on a 1400px screen
  • Visual noise — harder to scan opt-out (the metric most decisions hinge on)

↑ Both variants — column headers sortable; default sort = opt-out % desc. Min-sample-size gate (e.g. 100 sent) → below-threshold cells render grey/unscored. Expand button still hosts Exclude + view-replies/opt-outs deep-links.